Don't laugh, this is a necessity for some people

A fantastic find from Sergio Sapio: for those who are usually embarrassed by their lack of sphincter control in a social setting, this company has come to the rescue. They describe their product as "the ultimate flatulence-filtering underwear".

I like the way they photograph the product with models that probably (nah, surely) don't have this issue, but I guess putting a flatulent person on the website would not be very glamorous.

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