Some companies get it right

It takes too little to make a customer for life. But so few companies do it exactly right. Like Lego.

It turns out that a kid lost one of his action figurines of Lego, and his dad sent him a letter. The response is absolutely epic.

(I must confess that for some reason, when I read the article, tears came to my eyes. Am I a secret Lego fan and don't know it?)